Social Listening & Digital Monitoring
Monitoring, collecting, and analyzing online conversations, as well as customer feedback across social media platforms and the press.
Service Components
A comprehensive framework for capturing, organizing, and analyzing public opinion and the voice of the customer across the web.
A. Social Media Listening
Monitoring and analyzing publicly accessible groups, pages, and conversations across major platforms:
- TikTok
- YouTube
Strict compliance with platform access rules, privacy requirements, and applicable terms of use.
B. Press and Online Media Analysis
Systematic collection and analysis of relevant articles from print publications and online media to identify key topics, industry trends, public narratives, and strategically significant shifts in opinion.
C. Comments on Your Social Media Accounts
In-depth analysis of comments posted directly on a company's or institution's official accounts to identify recurring questions, assess brand perception, detect customer satisfaction signals, and determine priority expectations.
D. Decision-Support Dashboard
Clear, concise presentation of processed data to support strategic decision-making.
Recurring Themes & Topics
Precise mapping of the most frequently discussed topics and emerging keywords.
Sentiment Analysis
Classification of the tone of online publications as positive, neutral, or negative.
Conversation Trends
Tracking discussion volumes over time and detecting spikes in public attention.
Customer Concerns & Expectations
Identifying customer pain points and the features or offerings most frequently requested.
Early Signals & Emerging Trends
Early detection of emerging topics and trends when supported by sufficient data volumes.
Ethical Approach & Analytical Rigor
Strict compliance with data protection requirements and professional standards of analytical conduct.
Ready to integrate AI into your analyses?
Talk with our teams to define a tailor-made approach adapted to your specific needs and business requirements.
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