AI-Assisted Qualitative Research
Combining direct field engagement with advanced text analysis tools to produce in-depth analytical summaries.
Combining Fieldwork and Technology
A hybrid methodology that preserves human interaction and direct engagement while accelerating the analysis of interview transcripts.
1. Field Interviews
Face-to-face interviews and focus groups conducted by ECOtechnics' permanent fieldwork network.
2. AI-Powered Transcription
Automatic conversion of field recordings into written text, followed by text cleaning under expert supervision.
3. Thematic Coding
Categorization of responses and identification of similarities and differences across respondent profiles.
4. Scientific Synthesis
Concise analytical synthesis using AI, with human review and validation.
Ready to integrate AI into your analyses?
Talk with our teams to define a tailor-made approach adapted to your specific needs and business requirements.
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