Market Research and Marketing

A solution for all your market research and marketing needs.

Our Areas of Expertise

Market Study

Size your market, segment it, identify existing brands, market shares, quantities, prices, and purchase frequencies.

Usages and Attitudes

How the needs answered by your products are met, how products are consumed, and how different users or consumers differ.

Brand Awareness

Measure Top Of Mind (TOM), spontaneous, or aided awareness of your brand or company, and how it varies across different segments.

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The attributes associated with your brand, the importance of these attributes for consumers or users, and how they differ by segment.

Satisfaction

Measure the perceived quality of your products or services among consumers or clients.

Mystery Visits

Verify that your standards and benchmarks are being met across your agency or distribution network.

Consumer Panels

Measure variations in customer behavior towards your products and competitors.

And Many Others

Competitor research, distribution studies, product price surveys, and specific analyses.

Our Methods

A study for every need.

Documentary Studies

Based on existing data, particularly our economic and social database.

Qualitative Studies

Individual interviews and focus groups.

Quantitative Studies

Based on representative samples and various collection methods (phone, web, face-to-face).

Scientific Approach

Random sampling or quotas, mastery of survey bases (companies, individuals, households...), setting up panels.

Our References

  • Motorcycle market study
  • Decorative stones market study
  • Survey for a brand awareness study for a telecom company
  • Household demand study for tourist services
  • Market study for a banking product
  • Banking and financial market study for working youth and students
  • Utilization of a satisfaction survey on postal services
  • Setting up a consumer panel
  • Paper market study
  • Mineral market study (Tin, Tungsten)
  • Household appliance market study
  • Brand awareness study for a bank
  • Crane market study
  • Mystery visits for a major bank
  • Setting up a panel to measure mail delivery delays (2 measurements)
  • Luxury sanitary equipment market study (desk research and interviews)
  • Survey among MT/MP electricity and gas customers (qualitative and quantitative study)
  • Camping gas equipment market study (qualitative and quantitative)

Our Clients

Need a market study?

Contact us to discuss your specific market research and marketing needs.

Contact us